Big Smiley Face Blog
Switching Platforms? Here's How to Do It Without Burning Everything Down
by: Louise PurvisPublished on: 21/04/2026Moving to a new platform and not sure where to start? There's a smarter way to migrate than crossing your fingers and hoping for the best. Here's the method that keeps you sane throughout.
Your Tech Stack Is a Mess. Here's How to Fix It.
by: Louise PurvisPublished on: 14/04/2026Nobody sets out to build a messy tech stack. It just happens. But a tangle of tools that don't talk to each other is costing you more than you think. Here's how to audit what you've got and fix it.
The Glory of the Custom Field
by: Louise PurvisPublished on: 09/04/2026Custom fields are one of the most powerful, and most ignored, features in your CRM. If you're storing facts as tags, there's a better way. Here's what custom fields actually do and why they deserve your attention.
Stop Tagging Everything. Seriously.
by: Louise PurvisPublished on: 03/04/2026Is your GHL tag list out of control? If you've got tags like warm-ish and follow-up-2022 and nobody's quite sure what they mean anymore, it's time for a rethink. Here's how to use tags properly and what to reach for when a tag isn't the right tool.
